Elements and Principles of Visual Design

Living up to the name, visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other important elements. A successful visual design does not take away from the content on the page or function.  Instead, it enhances it by engaging users and helping to build trust and interest in the brand.

On the other hand, a successful visual design applies certain principles to elements as described above and effectively brings them together in a way that makes sense.

Information regarding the basic elements and the principlesof visual design could be found here

This is the example of a website which features some of the principles in action. The explanation could be found in the same given website.


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